UCI RedBull Pumptrack Lisbon
Race Report
Client:
UCI RedBull Pumptrack Lisbon
Year:
2022
Services:
Photography
We followed riders Niels Bensink, Eddy Clerté, and Tommy Zula over five days in Lisbon as they competed in the UCI Pump Track World Championships finals.
Project Description
Overview: We followed riders Niels Bensink, Eddy Clerté, and Tommy Zula over five days in Lisbon as they competed in the UCI Pump Track World Championships finals. Result: An engaging multi-format campaign that amplified the event’s impact and highlighted the riders’ journeys on and off the track.
Deliverables
Our team produced dynamic brand content for Vee Tire Co, Sunn Bikes, and Stan’s No Tubes, including: -2 YouTube videos capturing the highs, challenges, and behind-the-scenes moments. -Daily video reels bringing the excitement to social media in real-time. -A photography reportage showcasing the riders, the event atmosphere, and brand integration.
Credits
Photography
:
Valentin Popineau
Video
:
Adrien Chupeau
